When MailChimp sponsors something, there's a chance to play with brand marketing. I've always approached those opportunities as a chance to showcase MailChimp with a creative, fun spirit. It's a chance to stand out from other advertising.
As Lead Photographer at Mailchimp, I created photography and visual content for brand campaigns, marketing initiatives, and social media. I collaborated closely with the marketing team to concept ideas and helped shape the company’s visual voice. My role spanned photography, art direction, video direction, retouching, design, illustration, and managing the Instagram presence.