Early on during my time at MailChimp, I created a Tumblr called West Side Design Lab. It serves as a go-to place for social media imagery (MailChimp Twitter, MailChimp Facebook, MailChimp Instagram, etc). This way, anyone in the office could pull photos, and we’d never touch stock photography.
It also become a useful source for our designers to mock up comps, print ads, and other weird ideas. It’s helped with countless projects. For example, a random photo once led to a recruitment ad campaign. Another time, the West Side Design Lab Tumblr was the main resource for an annual report. It’s also become a place for documentation of process, finished products, and film snapshots around the office.
Our designers often look to the site for inspiration, reference, and laughs. See the full archive HERE.