Do The 99 is based on the fact that shoppers can turn to 99 Cents Only Stores for important times in their lives. With its fresh approach, the campaign aims to strengthen the brand in the eyes of current customers as well as reach new ones.
With this number, shoppers not only can afford more of the things they need for home, work or play, they also enjoy more chances to discover something new, or try something different.
On September 9th, 2018 99 Cents Only Stores made history setting a Guinness World Records title for the Largest Packaged Product Number. I was part of the amazing team that created a gigantic 18,200 square foot “99” in celebration of #99Day. The production took less than 24 hours, 100 people, and over 12,000 products on the field of the Rose Bowl Stadium in Pasadena, CA. The display included a wide range of products available at 99 Cents Only Stores, such as cleaning supplies, home goods, pet food, snacks, drinks, cosmetics and more. All the product was donated to LA Food Bank, School on Wheels, Alleviate Skid Row, the Los Angeles Boys and Girls Club and Goodwill Southern California. We were all dressed in matching bright blue jumpsuits, knolling product through the night, creating something colossal and memorable. It was an awesome team effort and unique experience that I’ll never forget.